Shop Marketing | FAQ About Marketing | Your Shop Type | Yellow Pages etc | Dynamite Links LOOKING FOR MORE IDEAS ON MARKETING YOUR AUTO REPAIR BUSINESS?We will try to keep this page updated periodically with new links when we find material that might be helpful to you. Remember to bookmark this page, and thanks for visiting! ARRAY(0x8691b40) A Marketing Model for Auto Repair Shops Also see The Five Principles of Highly Effective MarketingAlso see Why Do Your Customers Buy from You?Also see Targeting the Right CustomersAlso see Offer Customers What the Big Boys Can'tAlso see 100 Ideas for Marketing Your BusinessAlso see Marketing Basics for the Small BusinessAlso see Shop Marketing Fundamentals for BeginnersAlso see Basic Marketing Theory for BeginnersAlso see How to Set a Marketing Budget Selling the Intangibles of a Service Business Also see Selling Added Value Instead of Low PriceAlso see Which Type of Customer Do You Want to Attract?Also see Educating Customers About Competent Auto ServiceAlso see Turning Buyers into True BelieversAlso see Eight Keys to Establishing Customer TrustAlso see Building Your Auto Repair Shop's ImageAlso see Siegfried the Mechanic and Customer RelationshipsAlso see Three Secrets for Enhancing Your CredibilityAlso see Focus on Helping Customers, Not Selling ThemAlso see Are You Using Your Home Court Advantage?Also see Turning Buyers into Lifetime Customers Building Word of Mouth Also see Ten Tips for Getting More ReferralsAlso see Secrets to Getting More ReferralsAlso see Building Your Business with ReferralsAlso see Developing a Referral MindsetAlso see How to Generate More ReferralsAlso see How to Increase Customer ReferralsAlso see Generating Good Word-of-Mouth AdvertisingAlso see Get People Talking About Your BusinessAlso see Cloning Your Best Customers Marketing to Your Customer Database Also see Focus on Existing Customers to Improve Marketing ROIAlso see Options for Generating Your Own Mailing ListAlso see Mining Your Shop's Customer DatabaseAlso see Database Marketing for Every Type of BusinessAlso see Managing Your Marketing DatabaseAlso see "Mini-Course" on Database MarketingAlso see Using Direct Mail to Get More Repeat BusinessAlso see Protect Your Loyal Customer Base with CRMAlso see How to Promote Benefits Instead of Features Marketing Your Auto Repair Shop with Newsletters Also see Seven Benefits of a Good NewsletterAlso see How A Newsletter Builds Credibility & ProfitsSee also Six Common Newsletter MistakesSee also Improving Your Newsletter's ReadershipSee also Seven Newsletter Sins to AvoidAlso see Boost Your Sales with a Customer NewsletterAlso see A Shop Newsletter that Costs You Nothing?Also see Sample Views of a Popular Car Care NewsletterAlso see Newsletters Turn Buyers into CustomersAlso see Frequently Asked Questions About Shop NewslettersAlso see What Shop Owners Think of Their Newsletters Importance of Customer Lifetime Value Also see What are Your Customers Worth? (PDF file)Also see Raising the Lifetime Value of Your CustomersAlso see The Lifetime Value of One CustomerAlso see Lifetime Value CalculatorAlso see What's the Lifetime Value of a Customer?Also see The Lifetime Value Philosophy Do You Really Need a Yellow Pages Ad? Also see Yellow Page Ad Design TipsAlso see Downsizing Your Yellow Page AdAlso see "Knockout" Yellow Page Ad SamplesAlso see Improving Your Yellow Page Ad LayoutAlso see "Before & After" Yellow Page AdsAlso see Frequently Asked Questions About Yellow PagesAlso see When Should a Business Use Yellow Pages?Also see 10 Tips for Better Yellow Page AdsAlso see Advantages of Direct Mail - TV - Yellow Pages - etc. Ten Ways to Build Customer Loyalty Also see Building a Bond with Your CustomersAlso see Seven Steps to Achieving Customer LoyaltyAlso see Focus on Customer Service Instead of ProfitsAlso see Strategies for Building Customer LoyaltyAlso see Reduce Customer Stress to Increase Customer LoyaltyAlso see Build Customer Loyalty with Your NewsletterAlso see Stay in Touch With Your ProspectsAlso see Strengthening the Bond with Your CustomersAlso see Making the Repeat Sale to Create LoyaltyAlso see Ignoring Your Best Customers Can Cost You How to Get New Customers Into Your Shop Also see 24 Ways to Increase Your SalesAlso see Selling Scheduled Vehicle MaintenanceAlso see Selling Preventive MaintenanceAlso see How to Get More Repeat BusinessAlso see Capturing Customers with Your NewsletterAlso see How to Put Coupons to Work for YouAlso see Harness the Power of CouponsAlso see Use An Irresistible Offer To Improve ResponseAlso see Six Ways You Can "WOW" Your CustomersAlso see 28 Ideas for Increasing Your ProfitsAlso see Adding Fleet Accounts to Your Customer BaseAlso see Why Aren't My Ads Working?Also see Stick to the Truth in Your Advertising ARRAY(0x8691b40) Boosting Your Credibility with Testimonials Also see Understanding the Power of Customer TestimonialsAlso see Obtaining and Using Customer TestimonialsAlso see Turning Satisfied Customers Into AdvocatesAlso see Building a Solid Reputation for Your BusinessAlso see How to Avoid Wasting Your Advertising DollarsAlso see Communicating a Clear Message with Your AdsAlso see Sending the Right Ad Message to the Right ProspectsAlso see Understanding the Basics of Good Ad Copy What Are Your Unique Selling Points? See also Creating Your Unique Selling PropositionSee also Analyzing Competitors' Strengths and WeaknessesSee also Positioning Yourself in Relation to CompetitorsSee also Are You a Market Challenger, Market Nicher or Market Dominator?See also Differentiate Yourself from Competitors with PositioningSee also Understanding Customers' Buying MotivesSee also Positioning Maximizes Your Value to CustomersSee also Why Should Customers Buy from You? How to Survey Your Customers Also see Benefits of Market ResearchAlso see Eliminating Obstacles to Customer SatisfactionAlso see Inexpensive Customer SurveysAlso see Surveying Your Auto Repair Shop CustomersAlso see Basics of Market ResearchSee also Building Loyalty with Customer Follow-UpSetting Standards for How Your Shop Customers Are TreatedAlso see Dealing with the Unhappy CustomerAlso see Ten Tips For Dealing With Customer ComplaintsAlso see When Your Customer Is Ready To ExplodeAlso see Defusing the Angry CustomerAlso see Knowing When to Fire a CustomerAlso see Customer Complaints: Valuable Source of InfoAlso see How to Recover an Unhappy CustomerAlso see Notes on Dealing with Irate Customers The Ten Minute Marketing Seminar See also Marketing Your Shop with Newspaper AdsSee also Does My Shop need a Company Logo?Also see Are You Alienating Your Customers?See also Turning Phone Callers into CustomersSee also What You Should Know about Shop SignageSee also Using Signage As a Marketing ToolSee also The Guy Who Got Rich QuickSee also Test Your Marketing SavvyThe Argument for Shop Management TrainingSee also Strategic Planning and Team BuildingAlso see Common Myths about TeamworkAlso see Developing a System for Improving ProductivityAlso see Tracking Key Indicators for Improved ProductivityAlso see Are Your Shop Labor Rates High Enough?Also see Measuring Your Shop's Performance by the NumbersAlso see Reviewing Your Shop's Gross Profit per HourSee also Do You Have the Right Stuff to be an Entrepreneur?See also Techniques for Hiring & Keeping Good EmployeesSee also Auto Technician Recruitment StrategiesSee also How to Keep Good EmployeesSee also Tips for Recruiting and Hiring New EmployeesSee also Planning for an Employment InterviewSee also How to Conduct an Employment InterviewSee also Financial Planning for Small BusinessesSee also Managing Your Business Finances 14 4 18213
We will try to keep this page updated periodically with new links when we find material that might be helpful to you. Remember to bookmark this page, and thanks for visiting!
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Setting Standards for How Your Shop Customers Are TreatedAlso see Dealing with the Unhappy CustomerAlso see Ten Tips For Dealing With Customer ComplaintsAlso see When Your Customer Is Ready To ExplodeAlso see Defusing the Angry CustomerAlso see Knowing When to Fire a CustomerAlso see Customer Complaints: Valuable Source of InfoAlso see How to Recover an Unhappy CustomerAlso see Notes on Dealing with Irate Customers
See also Marketing Your Shop with Newspaper AdsSee also Does My Shop need a Company Logo?Also see Are You Alienating Your Customers?See also Turning Phone Callers into CustomersSee also What You Should Know about Shop SignageSee also Using Signage As a Marketing ToolSee also The Guy Who Got Rich QuickSee also Test Your Marketing Savvy
The Argument for Shop Management TrainingSee also Strategic Planning and Team BuildingAlso see Common Myths about TeamworkAlso see Developing a System for Improving ProductivityAlso see Tracking Key Indicators for Improved ProductivityAlso see Are Your Shop Labor Rates High Enough?Also see Measuring Your Shop's Performance by the NumbersAlso see Reviewing Your Shop's Gross Profit per HourSee also Do You Have the Right Stuff to be an Entrepreneur?See also Techniques for Hiring & Keeping Good EmployeesSee also Auto Technician Recruitment StrategiesSee also How to Keep Good EmployeesSee also Tips for Recruiting and Hiring New EmployeesSee also Planning for an Employment InterviewSee also How to Conduct an Employment InterviewSee also Financial Planning for Small BusinessesSee also Managing Your Business Finances
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