Shop Marketing | FAQ About Marketing | Your Shop Type | Yellow Pages etc | Dynamite Links

LOOKING FOR MORE IDEAS ON MARKETING YOUR AUTO REPAIR BUSINESS? We will try to keep this page updated periodically with new links when we find material that might be helpful to you. Remember to bookmark this page, and thanks for visiting! ARRAY(0x8691b40) A Marketing Model for Auto Repair Shops Also see The Five Principles of Highly Effective Marketing Also see Why Do Your Customers Buy from You? Also see Targeting the Right Customers Also see Offer Customers What the Big Boys Can't Also see 100 Ideas for Marketing Your Business Also see Marketing Basics for the Small Business Also see Shop Marketing Fundamentals for Beginners Also see Basic Marketing Theory for Beginners Also see How to Set a Marketing Budget Selling the Intangibles of a Service Business Also see Selling Added Value Instead of Low Price Also see Which Type of Customer Do You Want to Attract? Also see Educating Customers About Competent Auto Service Also see Turning Buyers into True Believers Also see Eight Keys to Establishing Customer Trust Also see Building Your Auto Repair Shop's Image Also see Siegfried the Mechanic and Customer Relationships Also see Three Secrets for Enhancing Your Credibility Also see Focus on Helping Customers, Not Selling Them Also see Are You Using Your Home Court Advantage? Also see Turning Buyers into Lifetime Customers Building Word of Mouth Also see Ten Tips for Getting More Referrals Also see Secrets to Getting More Referrals Also see Building Your Business with Referrals Also see Developing a Referral Mindset Also see How to Generate More Referrals Also see How to Increase Customer Referrals Also see Generating Good Word-of-Mouth Advertising Also see Get People Talking About Your Business Also see Cloning Your Best Customers Marketing to Your Customer Database Also see Focus on Existing Customers to Improve Marketing ROI Also see Options for Generating Your Own Mailing List Also see Mining Your Shop's Customer Database Also see Database Marketing for Every Type of Business Also see Managing Your Marketing Database Also see "Mini-Course" on Database Marketing Also see Using Direct Mail to Get More Repeat Business Also see Protect Your Loyal Customer Base with CRM Also see How to Promote Benefits Instead of Features Marketing Your Auto Repair Shop with Newsletters Also see Seven Benefits of a Good Newsletter Also see How A Newsletter Builds Credibility & Profits See also Six Common Newsletter Mistakes See also Improving Your Newsletter's Readership See also Seven Newsletter Sins to Avoid Also see Boost Your Sales with a Customer Newsletter Also see A Shop Newsletter that Costs You Nothing? Also see Sample Views of a Popular Car Care Newsletter Also see Newsletters Turn Buyers into Customers Also see Frequently Asked Questions About Shop Newsletters Also see What Shop Owners Think of Their Newsletters Importance of Customer Lifetime Value Also see What are Your Customers Worth? (PDF file) Also see Raising the Lifetime Value of Your Customers Also see The Lifetime Value of One Customer Also see Lifetime Value Calculator Also see What's the Lifetime Value of a Customer? Also see The Lifetime Value Philosophy Do You Really Need a Yellow Pages Ad? Also see Yellow Page Ad Design Tips Also see Downsizing Your Yellow Page Ad Also see "Knockout" Yellow Page Ad Samples Also see Improving Your Yellow Page Ad Layout Also see "Before & After" Yellow Page Ads Also see Frequently Asked Questions About Yellow Pages Also see When Should a Business Use Yellow Pages? Also see 10 Tips for Better Yellow Page Ads Also see Advantages of Direct Mail - TV - Yellow Pages - etc. Ten Ways to Build Customer Loyalty Also see Building a Bond with Your Customers Also see Seven Steps to Achieving Customer Loyalty Also see Focus on Customer Service Instead of Profits Also see Strategies for Building Customer Loyalty Also see Reduce Customer Stress to Increase Customer Loyalty Also see Build Customer Loyalty with Your Newsletter Also see Stay in Touch With Your Prospects Also see Strengthening the Bond with Your Customers Also see Making the Repeat Sale to Create Loyalty Also see Ignoring Your Best Customers Can Cost You How to Get New Customers Into Your Shop Also see 24 Ways to Increase Your Sales Also see Selling Scheduled Vehicle Maintenance Also see Selling Preventive Maintenance Also see How to Get More Repeat Business Also see Capturing Customers with Your Newsletter Also see How to Put Coupons to Work for You Also see Harness the Power of Coupons Also see Use An Irresistible Offer To Improve Response Also see Six Ways You Can "WOW" Your Customers Also see 28 Ideas for Increasing Your Profits Also see Adding Fleet Accounts to Your Customer Base Also see Why Aren't My Ads Working? Also see Stick to the Truth in Your Advertising

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Boosting Your Credibility with Testimonials

Also see Understanding the Power of Customer Testimonials
Also see Obtaining and Using Customer Testimonials
Also see Turning Satisfied Customers Into Advocates
Also see Building a Solid Reputation for Your Business
Also see How to Avoid Wasting Your Advertising Dollars
Also see Communicating a Clear Message with Your Ads
Also see Sending the Right Ad Message to the Right Prospects
Also see Understanding the Basics of Good Ad Copy

What Are Your Unique Selling Points?

See also Creating Your Unique Selling Proposition
See also Analyzing Competitors' Strengths and Weaknesses
See also Positioning Yourself in Relation to Competitors
See also Are You a Market Challenger, Market Nicher or Market Dominator?
See also Differentiate Yourself from Competitors with Positioning
See also Understanding Customers' Buying Motives
See also Positioning Maximizes Your Value to Customers
See also Why Should Customers Buy from You?

How to Survey Your Customers

Also see Benefits of Market Research
Also see Eliminating Obstacles to Customer Satisfaction
Also see Inexpensive Customer Surveys
Also see Surveying Your Auto Repair Shop Customers
Also see Basics of Market Research
See also Building Loyalty with Customer Follow-Up

Setting Standards for How Your Shop Customers Are Treated
Also see Dealing with the Unhappy Customer
Also see Ten Tips For Dealing With Customer Complaints
Also see When Your Customer Is Ready To Explode
Also see Defusing the Angry Customer
Also see Knowing When to Fire a Customer
Also see Customer Complaints: Valuable Source of Info
Also see How to Recover an Unhappy Customer
Also see Notes on Dealing with Irate Customers

The Ten Minute Marketing Seminar

See also Marketing Your Shop with Newspaper Ads
See also Does My Shop need a Company Logo?
Also see Are You Alienating Your Customers?
See also Turning Phone Callers into Customers
See also What You Should Know about Shop Signage
See also Using Signage As a Marketing Tool
See also The Guy Who Got Rich Quick
See also Test Your Marketing Savvy

The Argument for Shop Management Training
See also Strategic Planning and Team Building
Also see Common Myths about Teamwork
Also see Developing a System for Improving Productivity
Also see Tracking Key Indicators for Improved Productivity
Also see Are Your Shop Labor Rates High Enough?
Also see Measuring Your Shop's Performance by the Numbers
Also see Reviewing Your Shop's Gross Profit per Hour
See also Do You Have the Right Stuff to be an Entrepreneur?
See also Techniques for Hiring & Keeping Good Employees
See also Auto Technician Recruitment Strategies
See also How to Keep Good Employees
See also Tips for Recruiting and Hiring New Employees
See also Planning for an Employment Interview
See also How to Conduct an Employment Interview
See also Financial Planning for Small Businesses
See also Managing Your Business Finances

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